Kumbh Mela is held in every three years on a rotation basis of Allahabad (Prayag), Nashik, Haridwar, and Ujjain. Ardha Kumbha Mela 2019 held at Haridwar and Prayag (Allahabad) in every 6 years, Purna Kumbha Mela held only at Prayag in every 12 years and Maha Kumbha Mela held only at Prayag in every 144 years. The government is taking many different measures to promote worldwide to attract overseas tourists. Some of the campaigns are ‘Chalo Kumbh Chalo’ campaign and organizing the ‘Pravasi Bharatiya Divas’ in Varanasi to lure ‘Pravasi Bharatiya Delegates’ to visit Kumbh in 2019.
